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Taste in An Age of Endless Choice

Book - 2016
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Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?

Our preferences and opinions are constantly being shaped by countless forces - especially in the digital age with its nonstop procession of "thumbs up" and "likes" and "stars." Tom Vanderbilt, bestselling author of Traffic , explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you've ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you've probably never thought to ask.
Publisher: New York : Alfred A. Knopf, [2016]
Edition: First edition.
ISBN: 9780307958242
Branch Call Number: 153.83 VAN
Characteristics: 305 pages ; 25 cm


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Apr 19, 2019

I highly recommend this book for anyone involved in selling and visual merchandising or any marketing-related decision-making. A fascinating read. I listened through the audio book after reading David Sax's _The Revenge of Analog_ and thought that the two books complemented each other if this book is read second.

Jul 01, 2016

Fascinating. It discusses both why we like the things we do (it often comes down to familiarity), and why we should try to evaluate them using more criteria than just like vs. dislike. The subtitle is a little misleading: the "endless choice" aspect isn't much discussed. But it will definitely affect how I regard new foods, fashion, and art from now on.


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