Behind the Wheel at Chrysler

Behind the Wheel at Chrysler

The Iacocca Legacy

Book - 1995
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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.
Publisher: New York : Harcourt Brace, 1995.
ISBN: 9780151117031
Branch Call Number: 338.7/LEVI
Characteristics: 354 p. 24 cm.


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